If you want to keep up with the contact center industry, an important resource is the analyst community. A year ago we published our list of the top analysts who cover this space. Time for an update!
We have added 4 new people to the list: Dave Michels, Blair Pleasant, Tim Smith and Paul Stockford.
Here is the updated list, in alphabetical order.
- Jon Arnold
- Keith Dawson
- Nancy Jamison
- Drew Kraus
- Irwin Lazar
- Kate Leggett
- Michael Maoz
- Sheila McGee-Smith
- Dave Michels
- Dan Miller
- Blair Pleasant
- Art Schoeller
- Tim Smith
- Paul Stockford
Keep reading to see a short profile of each analyst. If you think we’ve forgotten anyone, please let us know in the comments.
Independent Industry Analyst
Focus: UC, Call Center, SIP, and VoIP
What customers really want is to communicate on their terms and come away feeling that the agent is on the same page. When agents have a full complement of UC tools to work with, they can put customers at ease right away, regardless of how they are getting in touch.
- Interactions 2013 – My Takeaways and Some Music Too
- UC and the Contact Center – Addressing Customer Needs and Wants
Principal Analyst, Customer Interaction, Ovum
Focus: Contact Center Technologies, and Customer Experience
Cisco asserts that it is making progress in its drive to overtake Avaya as the leading call routing vendor… shipping more than 600 Contact Center Express deployments in the second quarter of FY2012–13…
Principal Analyst, Frost and Sullivan
Focus: Contact Center, Speech Tech, and Social Media
What I consider to be “the holy grail of analytics”: end-to-end reporting from the first contact with the customer, combined with real-time analytics, back office analytics, and customer history [used] to improve the customer experience.
- Don’t Call Us, We’ll Call You: Does Proactive Customer Engagement Make Sense for Your Business? (quick preview to free pdf download)
Research VP, Gartner
Focus: Contact Center Infrastructure and Cloud-Based Solutions
In 2010, only 5% of organizations took advantage of social/collaborative customer action to improve service processes; however, customer demand and heightened business awareness is making this a top issue…
- Use of Social CRM for Customer Service Will Grow Rapidly Over the Next Two Years
- Forecast: Contact Centers, Worldwide, 2010-2017 (subscribers only)
VP and Service Director, Nemertes Research
Focus: Unified Communications, Collaboration, Social Business, Contact Center, and Customer Engagement
Today we communicate with our merchants via a variety of means – Facebook, Twitter, chat, maybe even video, in addition to voice… Harmonization between these isolated customer engagement … as new platforms continue to emerge ….including Moxie, Oracle’s Right Now, and Salesforce.com’s Service Cloud compet[ing] with the more traditional CRM vendors including Aspect, Avaya, Cisco, and Genesys.
- Rethinking the Contact Center
- 2013-14 Enterprise Technology Benchmark- Unified Communications, Contact Center and Social Business (Subscribers only)
Principal Analyst, Forrester Research
Focus: Customer Service – Market Trends, Research, Opinions, Best Practices, and Technologies
Good customer service is the result of the right attention to strategy, business processes, technology, and people management… The contact center technology ecosystem for customer service is a nightmare of complexity.
- Why is Customer Service So Hard to Get Right?
- An Explosion of Channels for Customer Service with Inconsistent Satisfaction Ratings
VP Research, Gartner
Focus: CRM, Multichannel Contact Center Applications, and Social CRM/Communities
Call Centers ruled the ’70s through 1990s, and Contact Centers have ruled ever since. Dinosaurs too ruled for a long time, and in the same way, Contact Centers are having their own asteroid collision theory now.
BONUS: Not related to contact center, but a great read:
The year after the CIO’s honeymoon with Big Data, regret.
President and Principal Analyst, McGee-Smith Analytics
Focus: Contact Center and Enterprise Communications Markets
While Avaya telephony, unified communications and contact center applications all use Avaya Aura as a core platform, it has not always been easy to for either Avaya or third parties to build applications that cut across the silos of individual solutions. Avaya Collaboration Environment… promises to do just that.
President, Verge1 Consulting
Focus: Cloud Services, SMB Voice, Channel Development, Unified Communications, and Social Media
Terms such as unified communications, PBX, HD, channel, are frequently used, yet there’s little agreement on exact meaning. Of course, that doesn’t make the terms any less popular – slight literary confusion and disorientation are the marks of a telecom professional.
Senior Analyst & Founder, Opus Research
Focus: Mobile Customer Care, Conversational Commerce, and Voice Biometrics
Customers equate ‘service quality’ with quick resolution of their problems by a live agent. If they are put on hold, confronted with confusing options or delivered to an individual who is not up-to-speed with their requirements, they think less of your company and its brand.
- The Conversational Cloud: Beyond the Hosted Contact Center
- Conversational Commerce – IVRs Take on New Tasks
Principal Analyst, Commfusion
Focus: Unified Communications, Collaboration, Social Software, Unified Messaging, Contact Centers, CTI, IP Telephony, and Voice/Data
Genesys is in a period of transition, with new acquisitions and new service offerings. It has a lot of work to do to make everything come together and work seamlessly…. Fortunately it can gain momentum based on the Angel and Soundbite customer base and the expertise it acquired. The game is afoot.
Principal Analyst, Forrester Research
Focus: Unified Communications and Contact Center Technology
[UC deployments] fail because users can ignore you and you lose the benefits … You have to establish and [invest] in a change-management program.
- Mind The Gap When Organizing To Support Contact Center Applications (subscribers only)
- Is It Time To Move Your Contact Center To The Cloud? (subscribers only)
Senior Research Analyst
Focus: Unified Communications, Contact Center, and Social Business
Another useful tool in contact management is the idea of the call-back. Rather than putting people on hold, let them schedule a call back at a pre-determined time. Good for the caller, good for the management of the contact center. A company called Fonolo offers a SaaS/cloud approach to call backs along with limited cross-channel capabilities.
- Contact Center Bolt-Ons Revisited
- 2013-14 Enterprise Technology Benchmark: Multichannel, Cloud Top Contact-Center Trends (Subscribers only)
Owner, Saddletree Research
Focus: Contact center, Customer Relationship Management (CRM), and Social Media
The next generation of contact center industry leaders is ready to move up… Cisco is ready to come out of the data closet. Verint is finding its way into the enterprise at large through …acquisitions and innovations. Aspect is firmly anchored in its rediscovered identity as a contact center solution provider. And let’s not overlook a growing group of cloud providers … Avaya isn’t out of the game yet, but it is going to have to undergo some significant changes if it is to remain competitive in a rapidly changing industry.
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