Top Resources for Understanding WebRTC and Customer Service

Top Resources for Understanding WebRTC & Customer ServiceAs technology for customer service advances, more and more channels of communication are added to the mix. We started with just the phone call, many decades ago. Then we added email (necessitating the switch from “call center” to “contact center”), then online forms, web-chat and social media. Many people believe WebRTC will be the next major advance on this front.

But understanding WebRTC can be tricky because, unlike the other channels that were added, this one is not starting as a technology in common use by consumers before becoming a customer service channel. Most consumers will first experience WebRTC in the context of customer service. Ditto for contact center executives. If you’re in that latter group, I’ve assembled a list of good resources here to help you.

1)  Levent-Levi’s blog

Tsahi Levent-Levi works for Amdocs as his day-job and writes – with incredible depth – about WebRTC technology and innovation as a side-project.

Recommended posts:

How Will WebRTC Manifest Itself on Mobile Devices?
The mobile experience is one of the greatest possibilities for WebRTC. But there’s a big fork in the road: Will it be a browser addition or built-in to native apps?

The Weakest Links of WebRTC
What pieces are missing to really fulfill the promise of WebRTC?

2)  UCStrategies Blog

UCStrategies is an industry resource for enterprises, vendors, system integrators, and anyone interested in the growing Unified Communications arena.

Recommended posts:

8 Gaps Left by Google in WebRTC
Google has been a strong driver for the development of WebRTC, but it has left some important gaps – partly to give partners room to innovate, and partly because there are unsettled controversies.

A View to Our Future – Mobile Devices, WebRTC, HTML5, and the Webification of Communications
Phil Edholm, organizer of the WebRTC Expo conference, takes a very broad and far-reaching look at how WebRTC is part of a major shift in communications.

3)  NoJitter Blog

No Jitter provides daily commentary and analysis of the enterprise IP-telephony, unified communications and converged networking world. No Jitter strives to be the leading online community where this industry can exchange, debate and incubate ideas and best practices on a daily basis.

Recommended posts:

WebRTC Video Conferencing: In What Browser?
This is a review of current web browser support for WebRTC, an issue that many people cite as the primary barrier for WebRTC adoption.

How WebRTC Could Disrupt the Hospitality Industry
A great piece by Chad Hart, thinking through some possible scenarios. Even if you don’t care about hospitality, this kind of thinking is what you should be doing for your industry.

WebRTC Market Update
Irwin Lazar (a member of our Top Analysts list) puts together a great run-down here.

WebRTC Adoption

 

4)  Industry Reports

Future of Voice and Messaging – WebRTC and Telco APIs
A new report by ABI Research is forecasting 4.7B (billion) Mobile WebRTC Devices by 2018.

WebRTC Outlook 2014 Report
This report is based on a survey conducted by WebRTC World in late December 2013. It covers trends, adoption plans and barriers.

WebRRTC Market Report
Longtime telco analyst Dean Bubley makes a very thorough examination of WebRTC’s impact on the broader telecom landscape. He predicts over 5 billion supported devices and a billion individual users by early 2017.

WebRTC Capable Devices

 

5)  Dave Michels: A Contrarian View

Finally I’d like to refer to a post with a more negative take on the future of WebRTC, written by our favorite curmudgeon (and member of our Top Call Center Analysts list), Dave Michels.

Recommended posts:

WebRTC is for losers
The title says it all.

In the specific area of call center integration, I ‘ve got my own list of concerns about WebRTC, which I’ll address in a later post.


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