50 Incredible Quotes for Customer Service

50 Incredible Quotes for Customer ServiceCustomer service continues to be a major competitive differentiator for organizations across all verticals. Here are 50 memorable quotes that reinforce just how important it is for your business to deliver the best customer service possible.

1. “The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams

2. “Being on par in terms of price and quality only gets you into the game. Service wins the game.” – R. Tony Alessandra

3. “The purpose of a business is to create a customer who creates customers.” – Shiv Singh

4. “If you do build a great experience, customers tell each other about that that. Word of mouth is very powerful.” – Jeff Bezos

5. “Unless you have 100% customer satisfaction, you must improve.” – Horst Schultz

6. “If you don’t genuinely like your customers, chances are they won’t buy.” – Thomas Watson

7. “He profits most who serves best.” – Arthur F. Sheldon

8. “If you wonder what getting and keeping the right employees has to do with getting and keeping the right customers, the answer is everything.” – Fred Reichheld

9. “It is in this moment you have the power to be the solution.” – Ileana Kane

10. “One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn

11. “In business you get what you want by giving other people what they want.” – Alice Macdougall

12. “In the sales profession, the real work begins after the sale is made.” – Brian Tracy

13. “Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh

14. “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” – Mark Cuban

15. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz

16. “Under promise and over deliver.” – Toby Bloomberg

17. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

18. “Every company’s greatest assets are its customers, because without the customer there is no company.” – Michael Leboeuf

19. “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot

20. “Although your customers won’t love you if you give bad service, your competitors will.” – Kate Zabriskie

21. “Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz

22. “Without great employees you can never have great customer service.” – Richard F. Gerson

23. “Give trust and you’ll get it double in return.” – Kees Kamies

24. “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” – Zig Ziglar

25. “Courteous treatment will make a customer a walking advertisement.” – J.C. Penny

26. “None of us is as smart as all of us.” – Ken Blanchard

27. “Good service is good business.” – Siebel

28. “Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards

29. “Nothing is so contagious as enthusiasm.” – Samuel Taylor Coleridge

30. “If you want to lift yourself up, lift up someone else.” – Booker T. Washington

31. “Your best customers leave quite an impression. Do the same, and they won’t leave at all.” – SAP

32. “Until you understand your customers deeply & genuinely you cannot truly serve them.” – Rasheed Ogunlaru

33. “Make a customer, not a sale.” – Katherine Barchetti

34. “Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.” – Dale Carnegie

35. “Here is a simple but powerful rule: Always give people more than what they expect to get.” – Nelson Boswell

36. “The longer you wait, the harder it is to produce outstanding customer service.” – William H. Davidow

37. “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” – Betsy Sanders

38. “You are serving a customer, not a life sentence. Learn how to enjoy your work.” –  Laurie McIntosh

39. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell

40. “Forget about the sales you hope to make and concentrate on the service you want to render.” – Harry Bullis

41. “Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” – Rick Tate

42. “When you serve the customer better, there’s always a return on your investment.” – Kara Parlin

43. “Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them. “ – W. Edwards Deming

44. “Be everywhere, do everything, and never fail to astonish the customer.” – Macy’s Motto

45. “People expect good service but few are willing to give it.” – Robert Gately

46. “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” – Mark Perrault

47. “Good leaders must first become good servants.” – Robert Greenleaf

48. “Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.” – Martin Oliver

49. “Whatever your business is, talk to your customers and provide them with what they want. It makes sense.” – Robert Bowman

50. “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” – Stew Leonard

Bonus Quote:

“Don’t just tell your customers you care about them – show them by not putting them on hold.” – Ancient Fonolo Proverb


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  • Mobile customer service is a priority
  • Self-service takes the lead
  • Human support is still required
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