Top Tweets from the Avaya Executive Partner Forum #AvayaEPF

AvayaLast week Avaya held their executive partner forum, the most exclusive event for Avaya partners, In San Diego, California. This high-level event was hosted for top partners´ senior executives, top-tier media, and industry analysts. It featured productive business sessions, networking activities and presentations held by Avaya senior leaders.

As an Avaya partner, we always have our ear to the ground, eager to see what they will announce and share with the community. We didn’t get to attend in person, but because many of the analysts were live tweeting throughout the event, we got to follow along pretty closely. Here are the major themes that were covered, in the words of the analysts’ own tweets.

Avaya’s CEO, Kevin Kennedy, did the opening keynote…


A new focus on verticals was a theme early in the presentations. Sheila McGee-Smith, one of our Top Analysts covering the contact center industry, is always active in voicing her thoughts…


Avaya recently announced a new CMO, Morag Lucy. This was her first appearance at an Avaya event.



She announced an interesting tactic: Avaya will reward partners who bring them  case studies by providing complementary marketing activities.


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Lee Ho just joined Avaya as part of their acquisition of Esna, where he was VP of Marketing. He elaborated on the case study bounty program with this tweet:



Gary Barnett is SVP and GM, Engagement Solutions at Avaya. He is leading the charge on Avaya’s “Engagement Development Platform” which will make Avaya an open ecosystem for developers to develop “Snap-Ins”.  EDP was announced at analyst event at the end of 2014, which we covered here:



EDP has moved rapidly  from concept to reality and now has some real world successes which Gary was happy to promote to the audience:



As Irwin says here, EDP is core to their vision.



A few more points on EDP:



Avaya also unveiled this video promoting EDP:


Finally, Gary Barnett teased an announcement of an “App Store” style experience for finding and downloading Snap-Ins. What do they call it? What else – “Snapp Store”. (By the way, Fonolo will have an announcement on this front very soon.)
The importance of the cloud was a strong theme throughout the event. Analyst Dave Michels captured this choice quote:



It’s interesting to compare that with Dave’s tweet from the analyst summit about a year ago:


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