What’s Your Brand Fashion Style?
Shortly after I joined Fonolo, I suggested the company revitalize their brand. As a newbie, it was tough to come in and immediately shake things up. However, it was necessary. Fonolo was one of the finalists for the ‘Best in Show Award’ at the Enterprise Connect Conference in Orlando and quite frankly, our brand needed some TLC.
I think it’s important for brands to revaluate their image and how it impacts key components of their business. There’s a visual and technological evolution that start-ups tend to overlook – busy working on other projects, business development, administrative, resources – the ‘to do’ list is endless but ignoring your brand can kill your company.