While call centers continue to be a crucial component to a company’s customer service strategy, digital avenues are also becoming increasingly popular. In order for brands to remain competitive and provide the level of service consumers are expecting, they must take a multi-pronged approach to their customer service tactics.
The call center remains the ideal avenue to funnel in customers who are less tech-literate as well as those with more complex concerns. However, social media is an excellent avenue to resolve less complex concerns that a buying public are hoping to resolve quickly.
Let’s take a look at a few brands that provide great examples of how to effectively use social media for customer support. Each company uses a different strategy and tone; however, all are notable examples of how companies can offer up great digital support.