There are some amazing benefits to living in Canada (socialized health care, an abundance of maple syrup, and plenty of expressions for foreigners to mock, eh?). However, one clear downside is a lack of competition in the airline industry (that, and the proximity to polar bears).
This is where our story begins.
By all counts, Air Canada is an award-winning airline, a brand built on the notion of customer service. However, they are no stranger to customer complaints: According to Onholdwith.com (a site that catalogs hold time complaints on Twitter), they rank fifth worst.
Obviously, airlines are often at the mercy of forces beyond their control. But even the most unpredictable events can result in predictable responses.
It seems like, every month, Apple is coming out with a new product or service for its customers to take advantage of, a gadget or a gizmo to “improve” their lives. A steady stream of people visit Apple stores to view, purchase, or try out some of its convenient gadgets hands-on. If you’ve ever walked through a mall where an Apple Store is present, you’ve seen the phenomenon: A mass of people congregating within its glass walls, standing at the product kiosks, handling items with interests and speaking with customer service professionals about the latest and greatest in Apple technology. When you have hundreds of people walking through the doors at any time, one can only imagine the demand on its customer service professionals.
ICMI gives us the opportunity to showcase the power of our cloud-based call-back solution in resolving recurring problems for the contact center, like caller abandonment, volume spikes, and cost-per-call,” says Shai Berger, CEO, Fonolo. “ICMI has historically been a transformative experience for Fonolo. We look forward to networking with contact center professionals and sharing our powerful solution with them.
Call center executives are constantly under pressure to find cost-savings. Yet, according to the 
One of our goals with the Fonolo blog is to expose our readers to a broad range of voices on a broad range of topics. We share a lot of diverse content, including lists of 
Here at Fonolo, we understand the many issues call centers face in regards to staffing, spikes, hold times, call abandonment, and more. That is why we’ve tasked ourselves to research the best solutions to deal with these problems head-on. While nothing can beat call-backs in improving your call center experience for both customers and agents, we are happy to announce the findings from our years of research.
