Big question: How should text-based communication work alongside voice for customer service? In the dark ages, the only answer to this was email, in its own silo, and a call center, in its own silo. Then real-time chat came along. And then messaging, powered by massive platforms like Facebook and WhatsApp, made an appearance. Meanwhile, driving in its own lane, is good ‘ol SMS.
For now, you can find companies trying any or all of these strategies. You can read success stories in each. But, at some point, it’s likely that one of these channels will become the dominant companion to voice. By that I mean it will have enough critical mass that it’s just assumed by consumers that any large company will offer it, in the way we assume any large company has a toll-free number and an email address.