We deal with a lot of buzzwords and phrases that saturate the customer service industry, some of which have become a little bit tired. One in particular that we really detest here at Fonolo is “Delight your customer”. Personally, when I hear that phrase, I experience a range of emotions. It seems to be healthy balance between shock (Why in the world would one use that phrase?) and sheer irritation (sort of akin to nails on a chalkboard!).
But, hey, who am I to judge? These things are all just a matter of opinion, right? We all have go-to vocabulary that we either love or loathe. Still, there are two words in particular that I feel everyone should pay attention to. These words hold true sustenance and can dramatically impact the success of your contact center team: customer care and customer satisfaction. The problem is that some companies, while familiar with these terms, really don’t connect with them on a deeper level. How you attend to your customers’ happiness levels and overall satisfaction requires critical thinking.
Let’s spend some time deciphering what these words mean and why they should be top of mind.
Google made a major announcement at their “Cloud Next” event with the launch of 
The CX industry is an incredibly dynamic one. Its ever-changing nature means that, in order for businesses to thrive, adapting new technologies and meeting contemporary customer desires are absolute musts.
Is your immediate response, yes? Well, think again. Research has shown that many contact centers are focusing on internal metrics only and, as a result, they are losing valuable insights into their CX programs. Most businesses will claim that meeting customer expectations through a profound experience is a top priority. But achieving this is no small task.
The headlines were cranked up to eleven:
It’s been a year since Apple announced “Business Chat”. The company staked out an audacious goal: to become the preferred channel for customer service communication. A year ago, Facebook, a competitor on this front, was reeling from weeks of bad press over privacy issues. But now, Facebook stock has hit a new all time high, with those transgressions seemingly forgotten by the market.
It’s that special time of year. Put your hands together and give it up for the 2018 winners of Fonolo’s Customer Experience Excellence Awards!
