As humans, we’ve all had to endure the seemingly torturous act of waiting. Whether as a child, eagerly waiting for our slice of the birthday cake to be passed down, or as an adult, having to sit in drab waiting room at the doctor’s office. As Tom Petty and the Heartbreakers perfectly put it, “the waiting is the hardest part”.
When it comes to customer service, it’s no secret that long wait times are something to be avoided at all costs. However, if we take a look at the psychology of waiting, we can better understand how companies can actually make their phone queues more efficient, and feel a lot faster than they actually are.