Persuasion is one of the most creative ways for a customer service representative to deliver an optimal experience to consumers. Persuasion isn’t manipulation, rather it’s an effective way to positively influence and retain customers through engagement, connection, and creative problem solving.
When executed effectively, consumers don’t even realize they are being convinced to buy a product or service, or to continue returning to a particular company or brand. Persuasion, in its most sophisticated form is subtle, swift, and a highly effective tool for every call center or customer service department to implement. Here’s how to use persuasion to deliver exceptional customer service.