While Black Friday and Cyber Monday may seem a long ways off, smart retail contact center and call center leaders are already planning for the variety of challenges this period poses. In 2018, Black Friday pulled in $6.2 billion in online sales and Cyber Monday saw $7.8 billion in sales (both record highs). Given these numbers, it’s unsurprising that calls to businesses rose more than 375% over the past two holiday seasons. While this unbelievable sales flood is a boon for a retailer’s bottom line, it can be a painful time both for customers seeking assistance and those in charge of retail contact centers.
It might seem tempting to neglect the customer experience in favor of the “just get it done” mentality that stems from such a drastic increase in call volume, it’s important that your call center aims to please during the busiest sales periods of the year. After all, this is how customer relationships are made or broken.
So, how can call centers improve customer interactions during the most important weekend of the year? Look no further … we have you covered! In this tip sheet, you’ll read about four of the most important ways you can get your call center into gear with specific action items. (Download the full tip sheet here!)
Customer support is currently standing at a crossroads: One road leads to exciting automated technologies, and the other to the ‘human touch’. Recent technological advancements are many, ranging from Artificial Intelligence (AI) (and related automated tools like virtual assistants, chatbots, etc.) to real-time messaging, simulation, self-service and crypto-currency. These technological breakthroughs point toward a future with remarkable changes in the customer service landscape. Despite these advancements, the human element still rules as the best way to deliver efficient customer support. Human agents make informed judgments and offer personability, both highly desired traits in the CS ecology. In fact, the success of new support technologies is ultimately based on how efficiently they are able to assist humans working on the front lines.
Sixty-five percent of consumers admit to ending a relationship with a company over a single bad customer service experience, according to 
The training you provide to employees prepares them for what’s to come in the workplace. Rather than put people outside their comfort zones by asking them to perform tasks they know nothing about or complete requests they haven’t been introduced to, you ease them into a position of leadership by giving them the skills they need to be successful. You essentially provide tools that make the workplace better.
Just because your contact center isn’t being overridden with calls, doesn’t mean your customers don’t have anything to complain about. The chances are they do, but are busy telling others about it instead.
