What’s driving the enormous interest in chat bots right now? A year after Facebook’s launch of its bot platform (which TechCunch called “the new app store”) it now has 33,000 bots. Competing platforms have high numbers too: 19,000 for Kik and 10,000 for Line.
Most impressive – to me, at least – is the number of companies that have invested in bots as a new channel for customer service. This early adoption is uncharacteristic. I certainly applaud the willingness to experiment with an unproven new channel. But I’m puzzled by the eagerness, especially compared to the slow uptake we saw with social media, chat and other channels by the same companies. Have they learned from those experiences and decided to be more aggressive this time? Or is something else going on? Continue reading