Today’s customers are savvier than ever before and one thing many of them are looking for is a custom experience tailored specifically to their individual needs. A study conducted by Forrester Consulting on behalf of Ada showed that personalized customer service has a variety of benefits for the company providing these customized experiences. Companies with personalized customer service see a decrease in operational costs, more efficient call center agents and higher levels of customer satisfaction and engagement.
Despite the clear benefits of personalized customer service, only 5% of companies said they were implementing customized experiences regularly. With so few companies jumping on the customization train, brands have a huge opportunity to set themselves apart. Let’s take a closer look at some of the rewards you can reap by giving your customers that personal touch!