The call center experience is under great scrutiny from today’s consumers. There are many ways to fall short of their expectations. One surefire way of doing so is to put callers on hold. Tolerance for long wait times has been getting lower and lower. If the wait is longer than a few minutes, callers will complain to your agents (leading to longer handle times) and they will vent on social media (see onholdwith.com). Not good.
On the other hand, call center managers have to be cost-conscious in their approach to staffing. Hold times are often a simple consequence of a limited budget for agents. Luckily, there is a way to lessen the impact of hold times, without hiring agents: Offer your callers a call-back instead.
You can add call-back functionality to your call center through an independent vendor (like Fonolo) or through your existing call center platform, if it is available. Let’s look at the pros and cons of both options. Continue reading