From SMS to live chats, messaging is becoming an important part of different companies’ sales and customer service strategy. Many major brands have adopted some form of messaging to assist customers prior to, during, and even after a sale has been made. This powerful feature has the capability to help companies both drive sales and increase customer satisfaction.
Despite the rising popularity of messaging features like SMS, live chats, and social media messaging, it’s important to adopt this strategy in the most effective way. Here are a few best practices to ensure that your messaging strategy helps your customers, your employees, and your revenue. Continue reading