It’s no secret that once upon a time, utility companies could get away with less than stellar customer service. Nowadays, increased competition means that customers have more alternatives than ever before, and are willing to switch providers if they are unhappy. Even utility companies that operate in a de facto monopoly have regulators mandating certain customer service levels with corresponding CSAT scores.
While utility companies can certainly do their best to control customer service metrics like CSAT, they do not control the weather. Hot or cold, call centers in the utilities industry experience drastic spikes in call volume due to seasonal weather changes and unforeseen weather events. A widespread outage caused by a winter storm or a heatwave can completely overwhelm your organization’s customer service department and its phone lines.
While it would be easier to neglect the customer experience in favor of the “just get it done” mentality that stems from such a drastic increase in call volume, it’s important that your call center aims to please, especially during the busiest seasons of the year. After all, this is how customer relationships are made or broken.