Today’s consumer is busier than ever. Digital technology hasn’t just made instant communication possible, consumers have come to expect it.
This new but rapidly proliferating expectation of ‘always-on’ support — particularly from tech companies — has businesses scrambling to find ways to meet it.
Artificially intelligent automation could help provide this level of customer support, as long as it’s executed well.
If there’s one thing for sure, the companies that find a way to deliver quality support to their customers 24/7 will reap the benefits.