I just returned from the excellent Conversational Commerce Conference. It’s not a big event (just one track over two days), but it is very focused. I heard two excellent success stories on recent bot deployments. I think I need to revise downward my bot-skepticism a bit.
The highlight for me was a fireside chat with Dan Miller, Mitch Lieberman and Chris Messina over what exactly is meant by saying something is “conversational”. It’s a term with multiple meanings, all of which are central to the future of commerce, customer service and, more broadly, how people and companies are going to interact in the future.