Credit unions’ commitment to serving their members is reflected in their healthy growth: these financial institutions now count more than 110 million people as members and hold deposits totaling $1.1 trillion. When a growing sector builds its reputation on customer service, customers themselves can feel the strain of growth when that reputation is no longer met or exceeded. The bottom line is that keeping customers happy during an expansion is no easy feat.
Credit union call centers face a unique set of challenges beyond brisk growth. Traditionally smaller in size, credit unions often lack the resources to implement “best-in-class” technologies, making it especially tricky to tackle surges in call volume that come from rapid growth. With 76% of customers viewing customer service as the real test of much a company values them, long wait times can leave brand new members (and existing ones) annoyed and frustrated.