Good training teaches employees in the customer service realm how to handle complex customer issues in the most efficient and customer-friendly way possible. This is important, as customer service is the touchstone for all kinds of customer-facing interactions. In training CS representatives, it’s crucial to help them understand a) what they are doing; and b) why they doing the job. It’s also important to encourage them to form strong relationships with customers through consultative communication, and ensure the customer is taken care of through the life of their relationship with a company.
