Zappos. Apple. Wistia. Netflix. Whatever your business or its size, the first place your customers go when seeking help is your website. And if they can’t find the information they need there, you’re going to lose them.
You don’t have to be reachable by phone 24/7, but you do have to give your customers a way to solve their problems or get in touch when they can’t help themselves.
Here, we look at some major brands that are doing customer service in all the right ways, but most especially on their websites. We take a magnifying glass to these websites and give you the means to up your website game, too.