From SMS to live chats, messaging is becoming an important part of different companies’ sales and customer service strategy. Many major brands have adopted some form of messaging to assist customers prior to, during, and even after a sale has been made. This powerful feature has the capability to help companies both drive sales and increase customer satisfaction.
Despite the rising popularity of messaging features like SMS, live chats, and social media messaging, it’s important to adopt this strategy in the most effective way. Here are a few best practices to ensure that your messaging strategy helps your customers, your employees, and your revenue. Continue reading
Text or talk? Voice conversations are still critical, but data shows that the former is becoming a bigger part of customer service interactions. This trend is driven partly by consumer preferences and partly by companies striving to lower costs. Companies are also leaning towards text because of the promise of increased automation, which is easier to do once a conversation has shifted to text.
