It’s #GetToKnowYourCustomersDay and we’re taking this opportunity to help financial leaders learn more about how to deliver service to a new generation of investors: Millennials. Millennials have a lot to think about when it comes to making sound investments. They live in a very different world than their parents did – a world of instant gratification shaped by technology – and visiting a personal banking advisor is no longer appealing, or efficient for the majority of them. As we look at the financial industry, it’s not hard to notice that it’s struggling to keep pace with the demands of this “alien” generation.
So, Fonolo decided to sit down with a few millennials and ask them about their experiences with banking – the good, the bad, and their hopes for tomorrow – It’s a must-watch for anyone in finance looking to create a future-ready organization.
Millennials (those aged 18 to 30) aka Generation Y, are the next generation of customers that businesses need to attract in order to succeed. This generation is set to overtake baby boomers on spending power, and will surpass Generation X soon after that. The challenge is they are so different from past generations that businesses must adapt to a new style of customer service.
