Airline services have been scrambling to improve their customer service strategies and initiatives, making key investments to elevate the overall customer experience. JetBlue is one of the companies that has been actively looking to add value to its customers, using loyalty programs and other means to draw passengers on an international scale. The company recently partnered with Gladly Inc. in an effort to shave time from its customer service call volumes.
By partnering with the technology startup, JetBlue instantly became more customer-facing, and in doing so differentiated itself from other, less than stellar competitors. The airline introduced its software on flights so that the cabin crew would have a bird’s-eye view of information about customers on-board.
And customers are ‘on board’.