Core tenets of customer service are timeless: For example, “know your customer” is still as important today as it ever was. If you know your customer, you’ll know that consumer expectations have changed radically over the past decade, largely due to the development of new technologies. On-demand experiences provided by organizations like Uber and Amazon mean that efficiency and personalization are expected throughout all touchpoints of the customer experience. The bottom line is that consumer behavior is changing rapidly and businesses need to stay-up-to-date with the new normal. After all, consumer patience is a finite resource. These five customer service faux pas will not only make your organization seemed outdated, but ultimately harm your customer relationships.