If you’re not entirely sure what “omni-channel” means, you’re not alone. Omni-channel effectively extends the concept of communicating with customers over multiple channels into the physical world (the storefront). Think of it as multi-channel retailing.
Beyond cringing that a new buzzword has overstayed its welcome, omni-channel retailing is the natural evolution of the traditional retail model. In an age when shoppers can buy anything, anywhere, with a tap on their smartphone, this is a model that companies need to embrace.
Here are 5 reasons retailers need to focus on omni-channel right now. Continue reading