While call centers continue to be a crucial component to a company’s customer service strategy, digital avenues are also becoming increasingly popular. In order for brands to remain competitive and provide the level of service consumers are expecting, they must take a multi-pronged approach to their customer service tactics.
The call center remains the ideal avenue to funnel in customers who are less tech-literate as well as those with more complex concerns. However, social media is an excellent avenue to resolve less complex concerns that a buying public are hoping to resolve quickly.
Let’s take a look at a few brands that provide great examples of how to effectively use social media for customer support. Each company uses a different strategy and tone; however, all are notable examples of how companies can offer up great digital support.
The weight social media has on brand affinity and customer satisfaction is constantly growing. Today 
Last week, Fonolo hosted an insightful live discussion on how to handle customer service in a crisis. This expert panel discussed what brands can do to ensure that customer service is not compromised during times of stress in the contact center. They touched on social media for crisis management, reducing customer frustration, and so much more! To save you some time, we’ve extracted video snippets showcasing highlights from the discussion.
One of our goals with the Fonolo blog is to help you stay current on the many aspects of the fast-moving contact center industry. To that end, we’re always on the look-out for new industry research, studies, surveys and whitepapers.
What a strange place Twitter is in. Consider the incredible influence it holds in the daily news cycle. Newscasts and white house press briefings talk about “tweets” with a seriousness that makes it easy to forget that no one outside the early-adopter circles had even heard that word before 2008. Or consider how iOS treats “tweeting” as a system-level communication option, on par with email and text messaging.
The burning questions for the customer service industry today are which channels of communication are currently most relevant, and which will be most relevant down the road. In recent months, the discussion has centered around Facebook Messenger and other messaging channels.Many people are debating whether any of these platforms (Messager, Snapchat, Kik, Line, etc) can “win” the B2C communication platform war. (See 
Good customer service doesn’t just happen. It comes from a number of places – namely a well performing contact center. This utopian call center we’re talking about operates smoothly with certain elements driving its stellar performance. But unfortunately, few contact centers are well oiled machines. With growing customer demands, we need to rethink what the ingredients are to provide successful customer service experiences. Think about the call center like baking a cake; if you miss just one ingredient the entire cake will suffer in quality and taste.
