HOLD EVERYTHING: The results are in.
Onholdwith.com, the Fonolo-powered site that mines Twitter for real-time complaints about being put on hold (and folks, there are many, many complaints), has today made its annual list of hold-time offenders available for all the world to see. And you may be surprised by who made the list.
OnHoldWith.com, launched by Fonolo a few years back, this year collected over a whopping 165,000 posts mentioning the phrase “on hold with” from Twitter. And as those of us in customer service know to a sobering degree, Twitter has quickly become a go-to platform customers use to shout about frustrating customer service experiences. The tweets informing the report this year confirm that: a) customers are increasingly turning to social media to publicly out companies for poor customer service handling; and b) a benchmark of this poor service is placing a customer on hold.
While the companies on this year’s top 10 list are doing exquisite things in their industries (and trust us, we are big fans of all of them), the results of this year’s report signal that brands could be doing things even better, starting with sprucing up their customer service offerings.
So, here’s a good question: Did your company make the list?