Build a deck. Outfit a room. Fill a prescription. Get a birthday card. Purchase a television. Scoop up school supplies. Order a couch. Snap up a subscription. Spend. Spend. Spend. Wash. Rinse. Repeat.
In every facet of a customer’s life, there is at least some encounter with the retail space, an investment of their funds in DIY projects, in personal healthcare, in family activities, in leisure, or in bare necessities. The retail industry is buoyed by this reality and is much obliged to exchange a customer’s hard-earned dollars for goods and services, but oftentimes is ill-equipped to serve the masses of consumers when they things go wrong with a product, service, or delivery. And make no mistake: Things always go wrong.