Facebook Are Offering a Chat Platform. What’s the Catch?
The “chat” style of communication, where two parties type text back-and-forth, is wildly popular with consumers....
Tag: wechat
Chat vs. Messaging Comes Down to Who Owns the Channel
Customers increasingly prefer chat over other communication channels, but chat suffers from an uptake problem, particularly...
Will the WeChat Model Work in the West?
Messaging is growing at a breathtaking pace. The top 4 messaging apps have almost 3 billion...
Is Messaging the Messiah for Customer Service?
The eternal conflict in customer service is between delivering a good experience and keeping costs low....