Any company engaged in e-commerce cares a great deal about conversion rate (what fraction of web visitors become buyers). As the price-point of the product increases, it becomes more likely that a live agent interaction will be required to close a sale. In those cases, maximizing conversion rate means making agents readily available, but that also drives up transaction costs.
World Travel Holdings, which operates Cruises.com, and many other cruise-related websites, faces exactly this issue. In today’s video you’ll hear Nate Sidmore talk about how Fonolo’s intelligent click-to-call helped increase conversions on their website. Continue reading