Avaya’s annual customer conference (“Avaya Engage”) just wrapped up and I believe they made good use of a unique moment in their history. Under normal circumstances, this type of conference is a high pressure situation. Avaya is in complete control of the content and production so if they can’t look perfect here, that’s bad news. If there are missteps or flubbed announcements, or if the crowd isn’t enthusiastic, analysts are quick to take note and turn that into a story.
That’s under ordinary circumstances; this no ordinary time for Avaya. Having declared bankruptcy just 3 weeks ago, the pressure was doubled. Luckily, they stepped up to the challenge.