Fonolo Partners with Acticall Sitel Group

December 13, 2017

TORONTO, ON – Dec. 13, 2017 – Fonolo, the leader in cloud-based call-back solutions for the contact center, is proud to announce a global partnership with Acticall Sitel Group, a world-leading provider of customer experience solutions.

For brands looking to improve the customer experience and eliminate hold time, Fonolo’s Voice Call-Backs solution is an enormous time-saver. After a designated amount of time passes, call-backs give consumers the option to select a call-back or stay on the line. Callers who choose the call-back option can simply hang up the phone, and Fonolo will then take their place in the queue.

Customers won’t “lose their spot” while virtually waiting to be assisted, and can handle life’s other demands in their downtime. When the call finally reaches an agent, it will prompt a call-back to the customer. Additionally, callers can opt-in for a scheduled call-back, ensuring they are ready when the agent calls them back. This flexibility has allowed contact center agents to handle call volume in a more manageable manner and has given consumers the freedom and flexibility to connect with agents when they want.

“On a consumer level, we all know the frustrations of waiting on the phone for a customer service representative to help us solve an issue and oftentimes we’re on hold for an extended period of time,” said Chip Heineman, Vice President Global IT Solution, Sitel. “The partnership with Fonolo enables us to provide our clients around the world with the sought-after service of In-Call Rescue, which supports putting the customer’s needs, convenience, and efficiency first.

Additionally, Fonolo’s Visual IVR functionality, which allows a customer to request a call-back from a non-voice channel, is adding value to our digital clients. Not only is Fonolo’s technology a great asset to improve call center efficiency, but this technology also adds tremendous value to every brand’s customer engagement and support journey.

Launched in March of 2017, the partnership has added service value to Acticall Sitel Group’s retail clients, with one client — a large online and on-premise toy retailer who began using the In-Call Rescue solution as a way to prepare for the influx in holiday shopping — seeing abandonment rates drop by over thirty-five percent and improved service levels by over twenty percent.

“To see such significant success from this partnership is extremely rewarding,” said Shai Berger, CEO, Fonolo. “It’s always positive to hear that our solutions are making customers happy, but the true value of the product is in its ability to deliver quantitative ROI for organizations, and we hope to continue these achievements in our future projects together.”

In addition to the retail industry, the partnership has proven to be a vital component of the customer experience for companies across every industry. Acticall Sitel Group leveraged its partnership with Fonolo to support a large credit reporting company that experienced a significant influx of call activity. During this spike in call volume, the partnership helped to manage over twelve-thousand call-backs.


About Fonolo

Fonolo, the leader in cloud-based call-back solutions, has revolutionized the way contact centers interact with customers through web, mobile, and voice. The company’s patented call-back technology empowers customers with an innovative alternative to waiting on hold. Fonolo’s award-winning solutions are trusted by a growing list of call centers who aim to enhance the customer experience. From Fortune 500 companies to SMBs, Fonolo is valued by customers for its scalability, expertise, and proven ROI.

Visit to learn how your call center can reduce abandonment rates, smooth out call volume spikes, and lower costs.

About Acticall Sitel Group

Acticall Sitel Group combines comprehensive customer care capabilities and unparalleled digital, training, and technology expertise across industries. With subsidiaries such as Sitel, The Social Client, Learning Tribes, Extens Consulting, and Novagile, Acticall Sitel Group can be leveraged across geographies, verticals, and all stages of the end-to-end customer journey, helping clients effectively harness the industry’s explosive digital transformation and consistently deliver outstanding customer experiences. For more information, visit

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