Even though the end of the year is approaching, there’s still tons of time to discuss the 2013 tends in customer experience. The truth is that consumer expectations are continuously changing and organizations need to stay up to par.
Most companies will use the customer experience as a way of keeping up with their peers, but smart companies will use it as a form of differentiation. According to Gartner, organizations that prioritize the customer experience generate 60% higher proﬁts than their competitors. However, a major pitfall for companies that fall behind is their lack of strategy, specifically keeping up with the trends that ultimately make or break the experience.
How important is the customer experience to your organization?
Improving the customer experience is an ongoing process, constantly changing and transforming how companies do business.