Audio Giant Delights Customers with Fonolo Call-Backs in Amazon Environment
As a global leader in audio, video and collaboration solutions, the Danish...
Lowering your call abandonment rate is one of the best ways to improve performance in a contact center.
When your caller hangs up before they speak to a customer support agent in a contact center, their call is considered to be abandoned. It often means customers have experienced long hold times or technical problems. That doesn’t sound good! (You’re right, it’s not good.) High call abandonment rates mean there’s a very good chance your customers feel frustrated with the long wait times, or worse: they feel angry and forgotten.
Customers need information and options if they’re going to trust you with their time. Letting them know their place in the queue or how long wait times will be, improving hold music, and offering call-backs will all reduce call abandonment. With Scheduled Call-Backs, a customer can book a conversation at a time that works for them up to 15 days in the future. Now that’s some great CX!
Call abandonment rates matter because they speak directly to customer dissatisfaction — and the negative impact that has on customer loyalty. An investment in call-backs pays dividends. Why? Because it’s much less expensive to keep your existing customers happy than it is to acquire new ones.
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