Delivering high quality customer service over multiple channels may not be easy, but it is expected. Today’s consumer uses a variety of channels and touch-points to interact with your organization and they expect the same level of service regardless of the channel they use. The experience that a customer has with you over the voice channel should be the same if they were chatting with you, sending you an email or tweeting at you.
To highlight the importance of a multi-channel customer service strategy, we’ve compiled 5 of the most important statistics that you simply can’t ignore.
- 63% of online consumers said they were more likely to return to a website that offers live chat. (Source: Forrester)
- 70% of businesses are anticipated to use social media as part of their customer service programs by mid-2014. (Source: Aberdeen Group)
- Companies delivering customer support through social media achieve superior gains – 7.5% vs. 2.9%. (Source: Aberdeen Group)
- Failure to respond via social channels can lead to a 15% increase in the churn rate for existing customers. (Source: Gartner)
- By 2020, the customer will manage 85% of their relationship with an enterprise without interacting with a human. (Source: Gartner)