Apple Threatens to Dominate the Chat-for-Commerce Space

July 11, 2017

Toronto, ON — July 11, 2017 — Fonolo, the leader in cloud-based call-back solutions for the contact center, is pleased to announce the guest panelists for this month’s Google Hangout, “Can Apple Dominate the Chat-for-Commerce Space?” The discussion will take place on Thursday, July 20th, 2017 at 2:00 PM ET and will broadcast on YouTube Live.

According to Forbes, 1.6 billion people used mobile messaging apps last year, and that number is expected to reach 2 billion people, or 80% of all smartphone users, in 2018.

“Everyone is so busy debating whether or not chatbots are a threat to human agents, so much so that they’re missing the real narrative,” said Shai Berger, CEO, Fonolo. “Now that Apple has entered the race to become a business communications platform, the real question is which messaging platform will rule the chat-for-commerce space?”

In Fonolo’s next live discussion, these five leading experts will give their take on the state of messaging platforms, and the choice businesses now face:

  • Tobias Goebel, Aspect, Director of Emerging Technologies – @tpgoebel
  • Max Ball, RingCentral, Director of Product Marketing – @jmaxball
  • Dan Miller, Opus Research, Lead Analyst and Founder – @dnm54
  • Thomas Howe, Ten Digit Communications, CTO – @howethomas
  • Shai Berger, Fonolo, CEO – @shaiberger


Nicolina Savelli, Marketing and Communications Manager at Fonolo, will moderate the discussion and take questions during the live conversation streaming on YouTube. Twitter users can also direct questions to @Fonolo using hashtag #CustServ.

To join us for this exciting live conversation, visit: Can Apple Dominate the Chat-for-Commerce Space?


About Fonolo

Fonolo, the leader in cloud-based call-back solutions, has revolutionized the way contact centers interact with customers through web, mobile, and voice. The company’s patented call-back technology empowers customers with an innovative alternative to waiting on hold. Fonolo’s award-winning solutions are trusted by a growing list of call centers who aim to enhance the customer experience. From Fortune 500 companies to SMBs, Fonolo is valued by customers for its scalability, expertise, and proven ROI.

Visit to learn how your call center can reduce abandonment rates, smooth out call volume spikes, and lower costs.

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