The call center can be a great resource for getting questions answered, but it’s typically not the most enjoyable experience. This is especially true because of the many different channels that give customers instant gratification – thus increasing the expectations for customer service. But that doesn’t mean the phone channel isn’t still a popular medium.
The truth is, phone calls are essential to customer service. In fact, 37% would choose phone conversations with a live agent over any other channel if they want to get a problem solved quickly, if they want to communicate with a real person, or if they believe it’s the best way to receive the correct information. So with that in mind, contact centers need to ensure that the calling experience is just as pleasant as every other channel.
Here’s why people just hate calling a contact center.