Customers are increasingly demanding quality customer service. In fact, 70% of consumers will spend 13% more on companies that provide excellent service.
In early 2012, Gartner advised clients that: “the emerging need to support customers on the Internet and social media, as well as on mobile devices, was having a profound impact on future planning.”
This was a significant increase from 2010 when only 58% of consumers said they would spend 9% or more on businesses that delivered that outstanding customer service. Despite the importance of customer service many businesses do not seem to be getting the message. The same survey found that only six in every 10 consumers believe that businesses are focusing on providing great customer service.
Providing exceptional customer service does not necessarily have to involve investing millions of dollars. Here are three different ways that businesses can provide great customer service.