Big question: How should text-based communication work alongside voice for customer service? In the dark ages, the only answer to this was email, in its own silo, and a call center, in its own silo. Then real-time chat came along. And then messaging, powered by massive platforms like Facebook and WhatsApp, made an appearance. Meanwhile, driving in its own lane, is good ‘ol SMS.
For now, you can find companies trying any or all of these strategies. You can read success stories in each. But, at some point, it’s likely that one of these channels will become the dominant companion to voice. By that I mean it will have enough critical mass that it’s just assumed by consumers that any large company will offer it, in the way we assume any large company has a toll-free number and an email address.
More and more call centers are offering a call-back option as an alternative to putting customers on hold. At Fonolo, we see this trend through the increased demand of our own call-back solution. We also see it in survey results such as 
News broke last week that Mitel is 
ICMI gives us the opportunity to showcase the power of our cloud-based call-back solution in resolving recurring problems for the contact center, like caller abandonment, volume spikes, and cost-per-call,” says Shai Berger, CEO, Fonolo. “ICMI has historically been a transformative experience for Fonolo. We look forward to networking with contact center professionals and sharing our powerful solution with them.
Here at Fonolo, we understand the many issues call centers face in regards to staffing, spikes, hold times, call abandonment, and more. That is why we’ve tasked ourselves to research the best solutions to deal with these problems head-on. While nothing can beat call-backs in improving your call center experience for both customers and agents, we are happy to announce the findings from our years of research.
