Meet Jane, the co-founder of a start-up that makes software for independent designers. Last year, her business received a round of seed funding and, as a result, its volume of orders quadrupled. Although this growth was positive, Jane was left struggling to keep up with customer (and internal) communications; processing new orders; investigating logistical issues; optimizing marketing strategies; and testing and updating product features. There was also no time left to visit clients and hear their needs.
Jane’s CEO observed the bandwidth problem and implemented a solution: She formed an internal call center and hired and trained a team of 10 agents to support it. Soon, agents were placed on calls with clients and within a month the agents had streamlined pending projects; followed up on account receivables; and reached out to new clients via cold calls. This surge in productivity helped Jane focus on key accounts and core business functions.
This story demonstrates that call centers help companies improve overall service levels. To achieve and maintain a good holistic service level, however, it is imperative for call centers to improve and maintain their internal service levels, too.
Most marketing decisions today are driven by data. With CRMs, social analytics, Google analytics and e-commerce platforms readily available to most companies, marketing teams are able to pore over and analyze enormous amount of statistics, numbers, charts and trends. From product development to launch strategies and content planning, data is often behind many key decisions being made by company leaders.
By every measure, the tech scene in Toronto is exploding. Venture capital (VC) investment is hitting 
The rise of digital commerce and the growth of social media have given consumers powerful tools to share their thoughts and feedback with brands. The ability for customers to tout their distinct opinions with far-reaching audiences is a new phenomenon that has shifted the way brands must think and operate. Excellent customer service must become a central component of companies’ strategies if they hope to survive and thrive in this digital age. 
Contact centers are like people: We’re all at different stages, chugging along healthily but sometimes faltering along the way.
Big news in the call center world broke last week: NewVoiceMedia (NVM) was 
As in any field, it’s important to be aware of key trends and best practices in customer service to ensure that you are delivering an experience that is on par with the best players in the game. From servicing customers on social media, to curating unique “real life” opportunities for consumers to interact with your brand, there are many emerging standards in the world of customer service that companies are striving to meet. 
When it comes to Artificial Intelligence (AI), there are many fear-mongering headlines in circulation. Recently, Elon Musk defined it as an “Immortal Dictator”, two words that reaffirm my mother’s belief that AI could mean the end of the human race. I can safely assume that you know someone who, like my mother, fears that AI is intimidatingly capable of taking over humans and their resources.
