Think a crisis will never happen to your brand? Think again.
2018 proved that reputation-damaging blunders are more prevalent than ever, their devastating effects amplified by the related complaints and commentary buzzing on social media. From Hawaii’s fake missile crisis to the death of a French bulldog aboard a United Airlines flight, many organizations have recently found themselves on the defensive, doing their best to mute negative conversations surrounding their brands. As Ashley McCown, president of PR firm Solomon McCown & Company, notes, “The longer the public has to wait for a response from a company or individual after a crisis, the harder it is to convince it that you’re taking the issue seriously.”