“We are in the Era of the Customer,” says Shep Hyken.
We are indeed. It’s a modern reality where customers call the shots, armed with the knowledge that they have options. This includes their expectation of a certain level of customer experience, one that is seamless, omnichannel, and with bot offerings. In fact, according to Forrester, today’s “consumers have more tech at their disposal than ever before and it has fundamentally changed how they experience brands.” With more than 50% of companies already using chatbots, and 80% of businesses wanting chatbots by 2020 ( says Oracle), bots have been, and will be, rapidly transforming the customer service and customer experience landscape, especially in retail. In an article by Retail Dive, “Juniper estimates that by 2023 over 70% of chatbots accessed will be retail based.” Think about how many digital assistants, chatbots, and IVR’s that actually refers to, and in what capacity.