![How to Prepare your Call Center for Cyber Monday and Black Friday [Guide]](https://fonolo.com/wp-content/uploads/2019/06/Field-Guide-Retail-Cyber-Monday-Black-Friday-Cover.png "How to Prepare your Call Center for Cyber Monday and Black Friday [Guide]")
While Black Friday and Cyber Monday may seem a long ways off, smart retail contact center and call center leaders are already planning for the variety of challenges this period poses. In 2018, Black Friday pulled in $6.2 billion in online sales and Cyber Monday saw $7.8 billion in sales (both record highs). Given these numbers, it’s unsurprising that calls to businesses rose more than 375% over the past two holiday seasons. While this unbelievable sales flood is a boon for a retailer’s bottom line, it can be a painful time both for customers seeking assistance and those in charge of retail contact centers.
It might seem tempting to neglect the customer experience in favor of the “just get it done” mentality that stems from such a drastic increase in call volume, it’s important that your call center aims to please during the busiest sales periods of the year. After all, this is how customer relationships are made or broken.
So, how can call centers improve customer interactions during the most important weekend of the year? Look no further … we have you covered! In this tip sheet, you’ll read about four of the most important ways you can get your call center into gear with specific action items. (Download the full tip sheet here!)
Customer service is often not seen as the effective marketing tool that it is. It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention.
It seems like, every month, Apple is coming out with a new product or service for its customers to take advantage of, a gadget or a gizmo to “improve” their lives. A steady stream of people visit Apple stores to view, purchase, or try out some of its convenient gadgets hands-on. If you’ve ever walked through a mall where an Apple Store is present, you’ve seen the phenomenon: A mass of people congregating within its glass walls, standing at the product kiosks, handling items with interests and speaking with customer service professionals about the latest and greatest in Apple technology. When you have hundreds of people walking through the doors at any time, one can only imagine the demand on its customer service professionals.
Here at Fonolo, we understand the many issues call centers face in regards to staffing, spikes, hold times, call abandonment, and more. That is why we’ve tasked ourselves to research the best solutions to deal with these problems head-on. While nothing can beat call-backs in improving your call center experience for both customers and agents, we are happy to announce the findings from our years of research.
The buying experience often gets the most attention in customer service. Conversions are the name of the game for most businesses, so it would make sense that importance is placed on the process leading up to a purchase. For example, retail brands focus heavily on ensuring that sales associates help shoppers find the right sizes, greet guests warmly, create quick and easy checkout processes, and include thoughtful touches like water bottles in change rooms.
After graduating from university, I spent a sun-soaked 18 months living in Southern California. Having moved from Ireland, my family and friends back home were interested to hear what I liked and disliked about my new life “state side.” They did not expect to hear about my adoration for the supermarket chain 
Call centers have become notorious for possessing one of the highest employee attrition rates of any industry. According to 
