contact-center

5 Best Practices for Providing Excellent Customer Service on Social Media

By Jessica Suezin on October 10, 2019

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If you were to check your company’s social media mentions right now, there is a very good chance you would find customers trying to get your attention. According to J.D. Power, 67% of online users are leveraging social media to get in touch with companies for support. There is no question that ignoring them is a major customer service faux-pas. If your team is going to engage with customers on social media, there are a few best practices to keep in mind before you get started.

Here are five tips for cultivating successful interactions with your customers and clients on social media.

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Fonolo Investigates: How Retailers are Using Customer Data to Gain a Competitive Advantage

By Drew Wilkinson on October 8, 2019

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Back in 2017, The Economist boldly declared that “The world’s most valuable resource is no longer oil, but data.” As we head into 2020, no one would bat an eyelid at this statement. Big data is now used to address an increasing variety of business problems, from product launches to fraud and compliance.

As retail contact center leaders gear up for the busiest time of the year, big data may be the last thing on their minds. However, effective use of customer data offers a significant competitive advantage. This data, gleaned from social media, web visits, call logs, and other sources, can help you improve customer experience (CX) and maximize the value delivered. For example, retailers can provide personalized offers, reduce customer churn, and handle issues proactively.

Achieving this data-centric approach to CX may sound quixotic. However, the reality is that big data is working in the retail industry, and gleaning insights from how other brands have already put it into practice can start you on your own big data journey.

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How Can Customer Service Agents Help Upsell and Cross-sell? 3 Techniques and Tips

By Drew Wilkinson on September 19, 2019

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Your airline has updated your flight details, shortening an already tight connection time. After being on hold for 45 minutes, you spend a slow afternoon going back and forth with an agent before you are finally booked on another flight. Just as you’re about to hang up, the agent asks, “By the way, would you like to upgrade to our Premium Economy for only $70 more?”

You decline and make a mental note to never fly with that airline again.

Often customer service leaders believe that with a few simple moves, they can transform their customer service department from a cost center into a profit center. It’s just a matter of encouraging service reps to push your products or services aggressively. The problem is that, as the above example illustrates, this often comes across as clumsy, or worse still, tactless.

That is not to say that cross-selling or upselling isn’t a huge opportunity for your company. It just requires you to carefully train your agents on how to tactfully spot opportunities and subsequently act on them. This ensures that your customers can choose from the full range of products and services you offer, and, if done correctly, it can actually enhance the service your team provides.

Are you unsure of where to begin? Let’s take a look at three techniques and tips your customer service agents can use to drive upsells and cross-sell while on the front lines.

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New Survey on Service Level: 80/20 Is Still Going Strong

By Shai Berger on September 4, 2019

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When it comes to metrics for tracking call center performance, service level is the undeniable king of the hill. It’s a measure of how quickly calls are answered by agents. The most typical target is “80/20” which means 80% of calls are answered within 20 seconds.

Although many industry experts criticise this target – no one even knows exactly how it was originally chosen! — it continues to be the default. A new survey from Call Centre Helper confirms that the reign of 80/20 continues, but there is more to the story.

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Who are you #OnHoldWith? The Top On-Hold Offenders in the Retail Industry

By Samantha Mehra on September 3, 2019

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Build a deck. Outfit a room. Fill a prescription. Get a birthday card. Purchase a television. Scoop up school supplies. Order a couch. Snap up a subscription. Spend. Spend. Spend. Wash. Rinse. Repeat.

In every facet of a customer’s life, there is at least some encounter with the retail space, an investment of their funds in DIY projects, in personal healthcare, in family activities, in leisure, or in bare necessities. The retail industry is buoyed by this reality and is much obliged to exchange a customer’s hard-earned dollars for goods and services, but oftentimes is ill-equipped to serve the masses of consumers when they things go wrong with a product, service, or delivery. And make no mistake: Things always go wrong.

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20/20 Vision: The Best Advice for Contact Centers in 2020 – The Experts Weigh In

By Samantha Mehra on August 29, 2019

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Every year we ask: What can contact centers do to bolster their productivity, efficiency, and customer service offerings in the future? How can they survive and thrive in the face of so many variables? Well, it’s that time once again: We invited some of the top contact center experts from Ada, J Arnold and Associates, The Belding Group, Callzilla, Expivia, and other vibrant CX and CS avenues to offer us and you, our dear readership, their best pieces of advice for contact centers in this increasingly complex customer age.

As you read on, you’ll notice some pertinent themes arising for the coming year, some established, and some brand-spanking new: Leveraging AI and self-service in an increasingly competitive contact center space; optimizing training and education for employees; keeping the ‘human’ element of customer service in mind when incorporating new channels; being strategic with automation; and more. This year’s soundbites are rich with well-researched insights that a) act as a warning; and b) can help your contact center win.

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Industry Voices on Avaya’s Next Move

By Shai Berger on August 28, 2019

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It was hard to turn anywhere last week and not see news or commentary about Avaya. Their CEO announced that Avaya is in “advanced discussions with multiple parties” for a “strategic transaction” and that the process will be concluded in 30 days. As the behemoth of the call center industry, with $3B in revenue and 150,000 customers, whatever this move will be, it will have broad repercussions. We wrote about it last week.

While we wait for the shoe to drop, here’s a quick summary of comments from around the industry.

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Four Metrics that your Utility Contact Center Needs to Track

By Drew Wilkinson on August 22, 2019

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Following widespread industry deregulation, the energy and utilities sector has become increasingly competitive. With more and more choices available to customers, providing quality customer service is more critical than ever. Customer loyalty is no longer guaranteed, with negative experiences driving ratepayers to the competition: 43% of utility customers who have a negative experience are still members after a year, compared to 74% of those who’ve had a positive experience. It’s a perfect storm of high consumer expectations, a host of new challenger brands, and online price comparison sites.

In this new era, customer service has become the battleground for organizations in the utilities sector. Those that win on this front are retaining customers and growing revenue. Those who lose are losing big. For example, in 2018, British Gas announced the loss of 340,000 customers and a 20% drop in profits.

Those looking to regain some ground through their customer service offering must first equip themselves with the data necessary to make informed decisions. What metrics should you measure, though? Here are the four key performance indicators (KPIs) your call center must be tracking.
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3 Ways to Prepare Your Retail Contact Center for the Holiday Rush

By Samantha Mehra on August 20, 2019

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Here’s a sad (but true) story: The dog days of summer are almost at an end. As customers and clientele begin to re-emerge from their sun-soaked vacations, and step firmly back into reality and back-to-school or back-to-work shopping, contact centers in the retail industry and beyond will no doubt see a sharp influx in customer inquiries, emails, messages, and phone calls. Their volume will rise on every channel, and callers will be expecting exquisite and timely customer service regardless of the demands of the busy season. And, too, the numbers don’t lie: Last year, Black Friday yielded over $6 billion online, with Cyber Monday surpassing that number at $7.8 billion. (To say that customers are active during these shopping days is a gross understatement.) As we mentioned in a recent article, “calls to businesses rose more than 375% over the past two holiday seasons.” Continue reading →

How to Prepare Your Call Center for Seasonal Call Spikes: Utilities [Guide]

By Drew Wilkinson on July 25, 2019

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It’s no secret that once upon a time, utility companies could get away with less than stellar customer service. Nowadays, increased competition means that customers have more alternatives than ever before, and are willing to switch providers if they are unhappy. Even utility companies that operate in a de facto monopoly have regulators mandating certain customer service levels with corresponding CSAT scores.

While utility companies can certainly do their best to control customer service metrics like CSAT, they do not control the weather. Hot or cold, call centers in the utilities industry experience drastic spikes in call volume due to seasonal weather changes and unforeseen weather events. A widespread outage caused by a winter storm or a heatwave can completely overwhelm your organization’s customer service department and its phone lines.

While it would be easier to neglect the customer experience in favor of the “just get it done” mentality that stems from such a drastic increase in call volume, it’s important that your call center aims to please, especially during the busiest seasons of the year. After all, this is how customer relationships are made or broken.

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