Over a decade ago, in 2007-era Toronto, Shai Berger, Jason Bigue, and Mike Pultz launched a little rocket of a company called Fonolo, unsure of where and how far it would take them. Many memorable years later, and with more employees climbing aboard along the way, Fonolo has grown to be known as the pioneer in cloud-based call-back solutions, to the delight of those in the call center industry.
Today we are chuffed to announce yet another milestone moment in the company’s growth and commitment to its customers: The release of our advanced new call-back platform. The new platform offers a breadth of new features supporting increased security, reporting, customization, and accessibility, intended to provide customers with the tools they need to handle the growing call-volume and complexity in their contact centers.
It’s been a big year for Avaya, probably the most important 12-month period in the company’s long, storied existence. In January, Avaya emerged from bankruptcy with a newly listed stock (NYSE: AVYA); a balance sheet much lower in debt; a new management team; and a renewed focus.
Some quick history: 10 years ago, I attended a conference called Emerging Communications (eComm). It was an eccentric and inspiring collection of people focussed on the next chapter of voice and telecom technology. (It came on the heels of the “Voice 2.0” movement but with a broader vision.) The shared vision there was that a wave of innovation was coming because communication functionality would soon be as easy to access as web functionality (I’ll circle back to “the vision” at the end of this post).
There is no question that customer service is changing quickly. From website FAQs, to live chat options, to social media platforms, there are an increasing amount of channels which consumers can use to reach out for help. 
Analytics are a key part of any company’s road to success. It’s important for all departments to have benchmarks for success that can be easily measured and tracked. These are often referred to as KPIs (or, key performance indicators). KPIs are measures that indicate how well a company or specific department is tracking towards a clearly-defined goal. 
Everyone involved in customer service wants to understand consumer channel preference. Otherwise, how can you allocate resources between phone, email, chat, SMS messaging and social channels?
Every tech trend has a natural lifespan. It starts on the fringes, builds momentum with early adopters, then moves into the mainstream. Subsequently, you get some start-up successes, then a rush of VC-funded efforts, then an overshoot in expectations, and finally a settling-in to some kind of status quo. Think “P2P”, “big data”, “IoT”, or “blockchain”.
