It’s hard to get clear, objective data about the overall state of self-service technology. Case studies about specific projects are plentiful, but, as the saying goes, “the plural of anecdote is not data.” In addition, you always have to account for bias in that reporting: Vendors are going to highlight the data that makes their technology look good. Projects that succeed will be touted, and projects that fail get buried quietly.
If we want hard answers, we have to get a little more clever. Data released last week allows us to do just that.