What do you do when you unveil a new smartphone or app that’s not quite ready to be released, even though you had a firm release date that 100% must meet? This challenging business situation is one Samsung recently found itself in when it botched the launch of its shiny new Samsung Galaxy Fold.
The company designed the Galaxy Fold (a smartphone that uses multiple new technologies and materials to create a display that is flexible enough to fold) and was excitement around it was building up prior to its release. The announcement of its release drew praise from Samsung users and lovers of technologies alike. Due to launch in April 2019, the device was viewed to be one of its potentially greatest products yet.
But a harsh reality set in, and early: Customer feedback delayed the launch and people begun to doubt the product.