It’s hard to believe, but the WordPress dashboard doesn’t lie: This is our 1000th blog post!
From the very beginning, we knew we didn’t want the blog to just be a tool for self-promotion. Too many company blogs are filled with recycled press releases and thinly-veiled cheer-leading. Our hope was that a) we could develop a loyal audience by covering topics beyond the immediate neighborhood of our product; b) we would do this with a quasi-formal journalistic ethic (e.g. objective tone, footnoting sources, high-quality images); and c) we would do this often (three times a week!). I’m happy to report that the plan paid off and we now have thousands of loyal readers.