Here’s what we know: In the call center industry, it feels as though there is a carousel of new and emerging call center trends forever in rotation. A trend doesn’t even have to be new or never-before-seen, mind you; it could very well be an existing technology, process, product, or service that has finally garnered the attention it deserves.
In the call center industry, something big is trending: Call-backs. And it’s no surprise that call centers are addicted to this solution because, quite simply, it’s the secret to customer happiness.
Some quick history: 10 years ago, I attended a conference called Emerging Communications (eComm). It was an eccentric and inspiring collection of people focussed on the next chapter of voice and telecom technology. (It came on the heels of the “Voice 2.0” movement but with a broader vision.) The shared vision there was that a wave of innovation was coming because communication functionality would soon be as easy to access as web functionality (I’ll circle back to “the vision” at the end of this post).
What a strange place Twitter is in. Consider the incredible influence it holds in the daily news cycle. Newscasts and white house press briefings talk about “tweets” with a seriousness that makes it easy to forget that no one outside the early-adopter circles had even heard that word before 2008. Or consider how iOS treats “tweeting” as a system-level communication option, on par with email and text messaging.
Customers increasingly prefer chat over other communication channels, but chat suffers from an 
