In case you’ve been living on an island in Tahiti, with no communication to the outside world, you may not know how important mobile apps have become. In that case, let’s recap. Mobile apps are software applications designed to run on smartphones, tablets and other mobile devices. They dominate the time spent on mobile devices by 74% compared to mobile time spent on the web. Additionally, 75% of US adults will use a smartphone in 2017, while Millennials become more willing to make purchases within apps, (nearly 50% of them are making five or more in-app purchases annually). Today, most consumers are multi-channel users, meaning they channel hop from desktop, mobile, and phone, throughout a transaction; this makes mobile support increasingly important.
A mobile application is essential for a multitude of reasons, namely to support customer service and enhance the experience. Importantly, mobile apps can put out fires that could otherwise cost you big time. Here are 4 ways your mobile app helps to prevent customer service disasters: